What Management Gurus do to succeed?

Read a HBR blog post by H. James Wilson on "The Guru's Guide to Creating Thought Leadership"

You need to be relevant to current ideas.
Your ideas must contribute to current objectives or current concerns.
You must be able to link old thought and with the new idea.
You have to be at appropriate time in the idea cycle as managers are trying to solve the current problem of focus.

http://blogs.hbr.org/cs/2012/11/the_gurus_guide_to_creating_th.html

They say even bloggers have to practice it.