What is Social Media Optimization and Social Media Marketing?

Social Media Optimization

Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.


Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites.

http://www.webopedia.com/TERM/S/social_media_optimization.html

Social Media Marketing

Inspirational Social Media Marketing: Case Studies - 7 case studies described.



Updated  20 June 2016,  3 June 2016