Marketing Management - Online Book

Marketing  Management -   Online Book

Based on Summaries of Chapters of Books by Top Marketing Professors and Professionals

Click on the chapter to access the material. The article opens in a new window

Marketing Concept - Kotler

Planning in the Marketing Process

Marketing Strategy - Marketing Process - Kotler's Description

Scanning of Environment for Marketing Ideas and Decisions
Revised Article: Scanning the Marketing Macroenvironment - Philip Kotler's Book Chapter Summary

Marketing Strategy - Differentiating and Positioning the Market Offering

Management of Marketing Department and Function

Determinants of Customer Satisfaction and Loyalty

Marketing Research and Market Demand Forecasting

Consumer Behavior

Analysis of Consumer Markets

Organizational Buying Processes and Buying Behavior

Market Segmentation and Selection of Target Segments

Branding Strategy and Brand Equity

Brand Positioning

Analyzing Competitors

Strategy of Market Leader

Marketing Strategies for Challenger Firms

Competitive Strategies for Followers and Nichers

Managing Product Lines and Brands

Marketing Strategy for New Industry Products

Marketing Management for Service Firms

Pricing Strategy and Tactics

Marketing Channel Management – Important Issues

Managing Wholesaling and Retailing Network

Marketing Logistics

Integrated Marketing Communication - Kotler and Keller Chapter Summary

Marketing Communication: Channels and Promotion Tools

Advertising

Sales Promotion

Marketing Public Relations

Sales Process and Sales Training

Direct Marketing

Online Marketing

Marketing and New Product Development

International and Global Marketing

Sales Force Management

Developing Enterprisewide or Company Wide Marketing Orientation

Management of Marketing Department and Function


Source:

Marketing Management by Philip Kotler and Kevin Keller

Open University Basic Introductory Material on Marketing
https://www.open.edu/openlearn/money-management/marketing-the-21st-century/content-section-1

Give your suggestions and opinions in comments for improvement. Thank you.

Most Popular Online Articles by Narayana Rao K.V.S.S.

Page View Record of Narayana Rao

Narayana Rao K.V.S.S. is a million page view Knol Author. His monthly page views are now around 113,500 in Google Analytics data.

Knol Page Views and Visitors - Historical Record - K.V.S.S. Narayana Rao






__________________________________________________________________

Principles of Management – Koontz and O’Donnell   67,413 page views on Knol

The Marketing Concept - Kotler 66,970 pv on Knol

Marketing Strategy - Differentiating and Positioning the Market Offering 126,185 page views on Knol

Marketing Communication: Channels and Promotion Tools

Managing Product Lines and Brands

Marketing and New Product Development

Organizational Buying Processes and Buying Behavior

Marketing Strategies for Challenger Firms

Theories of Leadership

The Marketing Concept - Kotler

ADR/GDR/FCCB Issues - Indian Regulations

Organization Behavior – History of Development of The Discipline  16,663 pv on Knol

Communication: Importance and Definition

Socialization

PORTFOLIO ANALYSIS: APPLICATION AND EVALUATION IN INDIAN STOCK MARKET

Theory Z - Type Z Organizations

Human Resource Management - Introduction - A Revision Article

Marketing Communication: Channels and Promotion Tools

Profit and Loss Account and Balance Sheet of Companies in India

Managing Product Lines and Brands

Marketing and New Product Development

SENSATION AND PERCEPTION

Preparing Profit and Loss Account From Trial Balance

Organizational Buying Processes and Buying Behavior

KNOL QUESTION AND ANSWER BOARD

Management Accounting: Brand Valuation

Custody Services and Risk Management

International Management: Culture, Strategy, and Behavior

Marketing Strategies for Challenger Firms

Organizational Behavior – Theoretical Frameworks

Maynard's Industrial Engineering Handbook - Book Information and Review Articles

Productivity Measurement

The Process of Strategic Change – Product-Market Combination Change

 

Updated 10 May 2019, 22 January 2012

SEO - Search Engine Optimization - Learning Again

Have you done SEO successfully?

If not learn again. You may succeed.

2019

https://blog.thesocialms.com/what-is-seo-ultimate-guide-bloggers/ It has interesting information. Have a look

Link Building Book:  https://ahrefs.com/blog/link-building/

https://moz.com/beginners-guide-to-seo


2016

http://howtoseo.link2light.com/how-to-seo-your-website.php

http://www.cio.com/article/2460827/search/seo-sem-top-25-diy-tips-for-better-seo.html

http://www.hobo-web.co.uk/seo-tutorial/


Busting the Top 15 SEO Myths of 2014
http://www.cio.com/article/2454224/seo-sem/busting-the-top-15-seo-myths-of-2014.html

Top 25 DIY Tips for Better SEO
http://www.cio.com/article/2460827/search/seo-sem-top-25-diy-tips-for-better-seo.html

How to Rank: 25 Step Master SEO Blueprint
https://moz.com/blog/how-to-rank


30 OF THE BEST TOOLS FOR ENTERPRISE SEO
Nov 1, 2013      By Aaron Agius
http://louder.online/enterprise-seo-tools/


Search Experience Optimization
16 Feb 2016, Mike Templeman
http://www.forbes.com/sites/miketempleman/2016/02/16/seo-has-evolved-to-search-experience-optimization/#3d1714ad3395



I look forward to your comments/tips/experience regarding SEO.


Updated on 5 May 2019,  2 April 2016

5 April - Visit Your Linkedin Account

https://www.linkedin.com/in/narayana-rao-kvss-b608007

Narayana Rao KVSS
Professor at NITIE
Mumbai Area, India/

4 April - Visit Your Twitter Account and Interact

https://twitter.com/knoltweet


#EmployementIndia - #JobsIndia - Vision for Jobful Growth - 2 crore per annum in Micro Businesses  - 2 करोड़ प्रतिवर्ष  "Jobs In India"
https://www.youtube.com/watch?v=DLTp7Y48PQQ

March 9. Blog Promotion - Make posts in your Google+ page

2019

Now we all  know Google+ will be closed shortly. Will you do the last posts?


Google+ pages can become popular.

My pages related to bollywood films have become popular and new likes/circling continues further. I advise all bloggers to open Google+ pages for their blog areas. You may even open two or three pages with different ways of posting. Then you may find which one is attracting more member following and continue it.

Wayne Dyer - Wisdom of the Ages from 60 Great Wise People

Video Presentation by Wayne Dyer on Vimeo
_________________

https://vimeo.com/85742316

_________________


Contents

*PATIENCE*
*Meditation*
*KNOWING*
*Leadership*
*Inspiration*
*Triumph*
*Being Childlike*
*DIVINITY*
*ENLIGHTENMENT*
*Prayer*
*GRIEF AS A BLESSING*
*BALANCE*
*HOPE*
*MERCY*
*PASSION*
*COMMUNICATION*
*IMAGINATION*
*NATURE*
*PERFECTION*

*PHYSICAL PERFECTION*

*VISUALIZATION*

*FORGIVENESS*
*JUDGMENT*
*WORK*
*HIGHEST SELF*
*PRIVACY*
*APPRECIATION*
*NONVIOLENCE*
*ACTION/ DOING*
*SELF-RELIANCE*



https://www.leapessence.com/wisdom-of-the-ages-2/

https://www.leapessence.com/wisdom-of-the-ages/

Change Agents - The New Pamphleteers - Bloggers

Blogging as given an outlet to express the thoughts and communicate to a large audience. In 17 and 18th centuries, printing press has given the communication outlet to some to create pamphlets and circulate or sell. It meant access to printing press at that time. Now, persons who have a computer and internet access can publish blogs and communicate their thoughts.





Bibliography


http://www.thepamphleteers.com/

07.10.09
American Revolution’s Pamphleteers, Today’s Bloggers and Twitterers for Change
https://www.fastcompany.com/1306652/american-revolutions-pamphleteers-todays-bloggers-and-twitterers-change

https://en.wikipedia.org/wiki/Pamphleteer

Everyone a pamphleteer? Reconsidering comparisons of mediated public participation in the print age and the digital era
Hallvard Moe, Media, Culture & Society
Volume: 32 issue: 4, page(s): 691-700
https://journals.sagepub.com/doi/abs/10.1177/0163443710367715


Thomas Paine, Passionate Pamphleteer for Liberty
A Singleminded Private Individual Aroused Millions to Throw Off Their Oppressors
Monday, January 01, 1996
https://fee.org/articles/thomas-paine-passionate-pamphleteer-for-liberty/


ARE BLOGGERS JOURNALISTS?
LET'S ASK THOMAS JEFFERSON
by Christopher B. Daly

"What do we mean by the Revolution? The war? That was no part of the Revolution; it was only an effect and consequence of it. The Revolution was in the minds of the people, and this was effected, from 1760 to 1775, in the course of fifteen years before a drop of blood was shed at Lexington. The records of 13 legislatures, the pamphlets, newspapers in all the colonies, ought to be consulted during that period to ascertain the steps by which the public opinion was enlightened and informed..."

--John Adams, writing to Thomas Jefferson, 1815.

http://www.bu.edu/cdaly/whoisajournalist.html


The Blogosphere and the New Pamphleteers
Nexus Law Journal, Vol. 11, 2006

Chapman University Law Research Paper No. 08-02
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=908631

Becoming Resilient and Overcoming Adversities

Resilience Research - 1998

I came across an article that I took a printout in 2003. The article is " Finding Strength: How to overcome anything" by Deborah Blum published in Psychology Today in May 1998. It is available at:
https://www.psychologytoday.com/us/articles/199805/finding-strength-how-overcome-anything


The article gives an account of research works and researchers in the field of resilience.


Some interesting information from the article


David Miller, assistant professor of social work at Case Western Reserve University in Cleveland

A national news magazine (okay, U.S. News and World Report) published a cover story about resilience research titled "Invincible Children."

Washington, D.C., psychologist Sybil Wolin, Ph.D., with husband and clinical psychiatrist, Steve Wolin, M.D., co-authored the popular book, The Resilient Self.
"We're talking about the capacity to rebound from experience, mixed with all the damage and problems that adversity can cause. It's not an either/or thing.

John DeFrain, Ph.D., a professor of family studies at the University of Nebraska.

* Faith -- be it in the future, the world at the end of the power lines, or in a higher power -- is an essential ingredient. Ability to perceive bad times as temporary times gets great emphasis from Seligman as an essential strength.

Most resilient people don't do it alone. They have or get some support. 


* Believing in oneself and recognizing one's strengths is important. University of Alabama psychologist Ernestine Brown, Ph.D., discovered that when children of depressed, barely functioning mothers took pride in helping take care of the family.

* Recognizing one's own strengths is important. Many people don't. Teaching them such self-recognition is a major part of the approach that the Wolins try when helping adults build a newly resilient approach to life. Resilience can be taught, perhaps by training counselors and psychologists to focus on building strengths in their clients.

Edith Grotberg,  Ph.D., from the University of Alabama, Birmingham.

Edith Grotberg tries to help people organize their strengths into three simple categories:
*I have (which includes strong relationships, structure and rules at home, role models);
* I am (a person who has hope and faith, cares about others, is proud of oneself); and
*I can (ability to communicate, solve problems, gauge the temperament of others, seek good relationships).

"All people have the capacity for resilience," says Grotberg,

Garmezy and Rutter refocused on the coping skills of people in troubled families. Their work laid the foundation for an entire generation of resilience researchers.

Garmezy gives credit to Emmy Werner for nurturing the field.

Ann S. Masten, Ph.D., a professor of psychology at the University of Minnesota,

The foremost element in transcending trouble is not having to do it alone.

Peg Heinzer, who holds joint nursing appointments at LaSalle University in Pennsylvania and Albert Einstein School of Medicine in New York, studied the ways in which children cope with the death of a parent.

Become Driver of Your Community for at least a Day and Take it Forward - Community Service and Leadership

My appeal or request to everybody is to take up the responsibility of driving or taking forward your community forward at least on one day in a year. What do I mean by it?  Have you observed what is happening when you are travelling in car, bus, train or airplane. The driver is taking the responsibility to take you forward to your destination is a safe manner. You may be sleeping, relaxing or day dreaming. You may be talking to others on some or other issue. But the driver is concentrating on the road, traffic, direction and many other relevant things to take to in the direction of the destination as per schedule. 

In day to day working of a system or a community, a similar thing happens. All the people in the community are not active and vigilant. Some are tired, some are bored. Hence some people are sleeping. Some are escaping from the reality and day dreaming. Some others are engaged in fun activities. But some persons in the community have to be active and do things relevant for the community's physical and mental well being and upkeep. So if you compare the community to a vehicle, it requires a driver or many drivers every day to take it forward, Many are passengers who are sitting passively in the vehicle. Sometimes you can observe passengers making fun of drivers. They may be even quarreling with the driver. But still the driver is doing his job.

Communities require somebody or other to take up the job of driver. It can be by turns. Offer your service to the community when you can. A society which has to more volunteers will be more effective and efficient. If you are seeing some countries as more developed today it is because of large number of community leaders.

Read an interesting essay on community leadership at https://ctb.ku.edu   Kansas University

https://ctb.ku.edu/en/table-of-contents/leadership/leadership-functions/become-community-leader/main