Wednesday, May 30, 2012

Newspaper and Magazine Blogs - Blogs Hosted by Newspapers and Magazines

Theses about Digital Media use by Masses and the Consequent Change in Markets

Selection from 95 Theses

The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.

These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge.

Markets (Consumers) are getting smarter, more informed, more organized.

People in networked markets have figured out that they get far better information and support from one another than from vendors.

The networked market (consumer) knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.

What's happening to markets is also happening among employees.

Corporations do not "yet"  speak in the same voice as these new networked conversations.

Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves.

Companies that don't realize their markets are now networked person-to-person in conversation are missing their best opportunity.

Companies can now communicate with their markets directly.

Companies attempting to "position" themselves need to take a position. Optimally, it should relate to something their market actually cares about.

Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships.

 Companies are deeply afraid of their markets.

Elvis said it best: "We can't go on together with suspicious minds."

Networked markets can change suppliers overnight. Networked knowledge workers can change employers over lunch. Your own "downsizing initiatives" taught us to ask the question: "Loyalty? What's that?"

Smart markets will find suppliers who speak their own language.

To speak with a human voice, companies must share the concerns of their communities.

But first, they must belong to a community.

Human communities are based on discourse—on human speech about human concerns.

Companies that do not belong to a community of discourse will die.

As with networked markets, people are also talking to each other directly inside the company.

Such conversations are taking place today on corporate intranets. But only when the conditions are right.

A healthy intranet organizes workers in many meanings of the word. Its effect is more radical than the agenda of any union.

Open intranets generate and share critical knowledge. Companies  need to resist the urge to control these networked conversations. When corporate intranets are not constrained by fear and legalistic rules, the type of conversation they encourage sounds remarkably like the conversation of the networked marketplace.

Paranoia kills conversation. But lack of open conversation among employees and in market kills companies.

There are two conversations going on. One inside the company. One with the market.

In most cases, neither conversation is going very well. Almost invariably, the cause of failure can be traced to obsolete notions of command and control n the part of managements.

As policy, these notions are poisonous. As tools, they are broken. Command and control are met with hostility by intranetworked knowledge workers and generate distrust in internetworked markets.

Smart companies will get out of the way and help the inevitable to happen sooner.

If willingness to get out of the way is taken as a measure of IQ, then very few companies have yet wised up.

Maybe you're impressing your investors. Maybe you're impressing Wall Street with press meets and conferences. You're not impressing us.

If you don't impress us, your investors are going to take a bath. Don't they understand this? If they did, they wouldn't let you talk that way.

We like this new marketplace much better. In fact, we are creating it.

You're invited, but it's our world. Take your shoes off at the door. If you want to barter with us, get down off that camel!

We are immune to advertising. Just forget it.

If you want us to talk to you, tell us something. Make it something interesting for a change.

We've got some ideas for you too: some new tools we need, some better service. Stuff we'd be willing to pay for. Got a minute?

You're too busy "doing business" to answer our email? Oh gosh, sorry, gee, we'll come back later. Maybe.

You want us to pay? We want you to pay attention.

Your product broke. Why? We'd like to ask the guy who made it.

We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal.

When we have questions we turn to each other for answers. If you didn't have such a tight rein on "your people" maybe they'd be among the people we'd turn to.

We'd rather be talking to friends online than watching the clock. That would get your name around better than your entire million dollar web site. But you tell us speaking to the market is Marketing's job.

We have better things to do than worry about whether you'll change in time to get our business.

We have real power and we know it. If you don't quite see the light, some other outfit will come along that's more attentive, more interesting, more fun to play with.

Our allegiance is to ourselves—our friends, our new allies and acquaintances, even our sparring partners. Companies that have no part in this world, also have no future.

We're both inside companies and outside them. The boundaries that separate our conversations look like the Berlin Wall today, but they're really just an annoyance. We know they're coming down. We're going to work from both sides to take them down.

To traditional corporations, networked conversations may appear confused, may sound confusing. But we are organizing faster than they are. We have better tools, more new ideas, no rules to slow us down.

Every day, More people are linked to each other.

Tuesday, May 29, 2012

The Qur’anic Call for Social Consciousness

The Qur’anic Call for Social Consciousness

The Qur’anic Call for Social Consciousness


The Qur’an exhorts: “Be good to parents and near of kin and orphans and the needy and to the neighbor who is related to you and the neighbor who is alien and to the companion by your side and the wayfarer” (4:36).
This Qur’anic verse does not differentiate among gender, ethnicity, religion or background.

Online Video (YouTube) has to the potential to deliver $100 million to a top Movie

Avatar earned $760 million in  North American Movie territory.
On Internet as a rerun movie (say after six months of its release in theatres) it can have a billion views and can earn $100 million. Is it a good revenue source?

The revenue potential is being calculated on the basis of 10 ads in the full film and at $10 cpm giving $10 per 100 views for $0.1 per view.

Online Videos and Advertising 2012

Articles on Online Video - Comscoredatamine

May 2012
Online Video platforms struggling

March 2012

37 billion video views occurred in March 2012.
8.3 billion video ads were seen by Americans.
YouTube has 15.75 billion views
Vevo at YouTube has the maximum number views at 49 million views over 669,867 videos.

8 billions video ads in a month. Forbes site item

Video Ad Playbook Tube mogul

Monday, May 28, 2012

Learned Experts and Internet - Their Influence growing or diminishing?

Andrew Keen gives the opinion that internet is undermining the authority of learned experts. Is it? It may have undermined the incomes of some of the currently successful media businesses. But has it enabled large number of learned people to communicate with larger number of people and thus enhanced their ability to serve more people with their knowledge? Yes it certainly helped large number of faculty members of top institutions to publish their output and make it accessible to global audience. This enabled many people who are searching for answers to find more useful answers. The print media operated under constraints and hence could not provide opportunity to large number of learned people to convert their ideas into accessible products. Digital media is much more economical and hence it provided the opportunity to much larger people and the society really benefited from it.

Read the book: The Cluetrain Manifesto and the 95 theses

Andrew Keen's Interview on the Cult of Amateur


Read the comment by David Weinberger
August 2007

Article by Keen on Dark Side of Digital Media April 2007

Digital Vertigo - Another view by Andrew Keen



Author Bio-Data - Write It Strategically

Knol Author Bio-Data - Write It Strategically

Knol Author Bio-Data - Write It Strategically


Knol author biodata is an important page for every author.
Write it strategically to provide value to visitors, knol platform and to yourself.
The contents can be as follows:
1.  About yourself: First identify yourself, your academic qualifications, your professional designations and expertise and then your passion for the areas of knowledge.
2.Your knol areas:  Identify the main areas in which your are writing knols.
3. Your Popular Knols: Highlight the knols that you have written comprehensively and knols that have become popular with the visitors.
4.  Message to visitors: Give a message to your visitors. What do you want from them.
5. Message to fellow authors: Give message to your colleagues on knol - fellow authors.
6. Message to Knol Help: Include message to knol help.
7. Your contact address: Mention your contact address if you want to encourage more interaction
8. Charities and Causes you support: You can include charities that you support and professional associations that you support.


Sunday, May 27, 2012

Research -Development - Application - Higher Education Authors

Research -Development - Application - Higher Education

Research -Development - Application - Higher Education


Higher education institutes are responsible are all three activities in the chain - Research - Development - Application.

The teaching in majority of the courses is aimed at application of knowledge acquired in the course by the learner during his career. In this focus areas, institutes have to find out new technologies and methods and make their students learn them. Then only the fresh batch of students can bring something new to the companies they join after their graduation. Existing employees of an organization are at a disadvantage whenever a new technology appears. They did not spend time on them. Fresh batches of recruits have a special talent with them to help the company if they learned new technologies in their course.

There is a lot of emphasis on fresh research output from higher academic institutes. There has to be much greater emphasis on monitoring of research by faculty members of the academic institutions. They need to study research journals and write articles and reviews that facilitate understanding the voluminous research output by practitioners. They need to identify research output that has potential to be developed into useful technology or procedure or method and bring that possibility to the notice of professionals, students and their colleagues. In certain disciplines say for instance, equity research, faculty members can try to develop the method. Development refers to the first practical demonstration of method or product using recent research output. Actually research output need not be recent, as there is a possibility that many old research ideas also may not have been converted into useful practical methods yet.

Application is use of developed methods and technologies in many places where they are technically useful and economical. There is creativity involved in commercial application of a developed technical product or process. While development is highly focused on technical issues and technical feasibility, application is oriented towards needs of user. User understanding, convenience, economics, aesthetics etc. come into focus during application. Hence more specialists may come into the process of commercializing a new development. Teachers in higher education institutes have to absorb first the various applications relevant in their field of study and then educate their students in them.

When higher education institutes maintain a good balance among the three components of Research - Development - Application, they will contribute more in each of the three components and provide lot more value to the society which is supporting them for their livelihood.

The Food Evangelist Eat! EAT!! - Blogs of Note

Mentioned in blogs of note on January 4 2012 

Blogs of Note - Tilly's Nest

Tilly's Nest was included in Blogs of Note on 3 January 2012.

The blog is about backyard chickens.

Wednesday, May 23, 2012

Search Engine Results Are Not Permanent - They are Dynamic

Read an interesting article on the theme by  nitecruzr

How to identify search engine penalties, if your site lost its ranking?

Brief Biographies of Inventors - Computing Telecommunication Devices - MIT Collection



56K ModemBrent Townshend

Adding MachineWilliam Seward Burroughs

AO-DVDFred Thomas III

Antenna Systems (Conformal)Howard S. Jones, Jr.

Apple® ComputerSteve Jobs & Steve Wozniak

Automated Scanning & Sorting MachinesJacob Rabinow

Blissymbol PrinterRachel Zimmerman

Blue Laser DiodeShuji Nakamura

C Programming LanguageDennis Ritchie

CB RadioAl Gross

Cellular TechnologyRichard Frenkiel & Joel Engel

Chemically Amplified ResistsEllen Reichmanis

Compact Disc (CD-ROM)James Russell

CompUrestJoanna Hardin

Computer CompilerGrace Murray Hopper

Computer Database SystemsLouise Kirkbride

Computer Disk DriveReynold Johnson

Computer GamesRoberta Williams

Computer MouseDouglas C. Engelbart

Computer, Mark IHoward Aiken

Computer-aided Tomography ScannerBernard Gordon

Computerized Telephone Switching SystemErna Schneider Hoover

Conformal Antenna SystemsHoward S. Jones, Jr.

Control-Alt-DeleteDavid J. Bradley

Difference EngineCharles Babbage

Differential CalculusGottfried Wilhelm Leibniz

Digital Micromirror Device (DMD)Larry J. Hornbeck

Digital Packet-SwitchingPaul Baran

Digital Protective Relay SystemsEdmund O. Schweitzer III

Direct/Reflecting Audio SpeakersAmar Bose

Disk GramophoneEmile Berliner

Doppler RadarBernard Gordon

Dynamic Random Access MemoryRobert Dennard

EDVACJohn von Neumann

Electrical Resistor and Variable ResistorOtis F. Boykin

Electrochemical PaintbrushAdam Cohen

Electronic Numerical Integrator And Computer (ENIAC)John William Mauchly and J. Presper Eckert

EthernetRobert Metcalfe

Fiberoptic CommunicationsRobert D. Maurer, Donald B. Keck, and Peter C. Schultz

FM RadioEdwin Armstrong

Foil Electret MicrophoneJames Edward West and Gerhard M. Sessler

FortranJohn Backus

Gerber Variable Scale®Joseph Gerber

Google (PageRank)Sergey Brin & Larry Page

G-Speak Gestural Technology SystemJohn Underkoffler

Haptic Computer InterfaceThomas Massie

HEMTCarver Mead

HologramDennis Gabor

Humanoid Robotic TorsoAaron Edsinger

HypertextVannevar Bush

Illusion Transmitter Valerie Thomas

Industry Standard Architecture BusMark Edward Dean and Dennis Moeller

Injection LaserRobert Hall

Integrated Circuit (IC)Jack St. Clair Kilby

Integrated Optical Add/Drop FilterMichael Lim, M. Jalal Khan, Thomas Murphy

Internet Browser TechnologyMarc Andreesen & Eric Bina

Internet Protocols (TCP/IP)Vinton G. Cerf

Keyboard, World's SmallestDavid Levy

LaserGordon Gould,
Kumar Patel (CO2 Laser),
Robert N. Hall (Semiconductor Laser)

Laser Targeting & Telemetry SystemsHildreth (Hal) Walker

LEDs and Lasers (Semiconductor and Quantum well)Nick Holonyak, Jr.

LinuxLinus Torvalds

LP RecordPeter Goldmark

Machine Vision TechnologyJerome H. Lemelson

Magnetic Computer MemoryJacob Rabinow

Magnetic Core MemoryAn Wang

Magnetic RecordingS. Joseph Begun

MaserCharles Townes

Mechanical CalculatorBlaise Pascal

MicrochipJack St. Clair Kilby

MicroprocessorMarcian E. (Ted) Hoff

Microscopic "Hands"Chang-Jin Kim

Microwave Scanning SystemsRobert Rines

Military Communications SystemHedy Lamarr

Modern PhotocopierRobert W. Gundlach

Morse CodeSamuel Morse

Mouse, ComputerDouglas Engelbart

Multiplane CameraWalt Disney

Multiplex TelegraphGranville T. Woods

Nano-Assembly technologyBrian Hubert

Optical Analysis SystemsEllen Ochoa

Optical Data Storage & RetrievalJames T. Russell (Compact Disc),
Stanford Ovshinsky (Phase Change)

Optical Information Processing TechnologyCardinal Warde

Palm Pilot (PC)Jeff Hawkins

Personal Computer (PC)Steve Jobs & Steve Wozniak

Plastic Sheath CableW. Lincoln Hawkins

Polarized Light Emitting DiodeMartin Schubert

Pong®Nolan Bushnell

PostScriptCharles Geschke and John Warnock

Programming Languages and Real-Time Computing, Innovations inDavid Bacon

Pulse Transfer Controlling DeviceAn Wang

Puppet Control SystemTom Newby

RadarRobert Watson-Watt

Radio Operated Remote Control SystemsJohn Haynes Hammond

Radio TelescopeGrote Reber

Reading Machine for the blindRaymond Kurzweil

Real-time Computing TechnologiesRobert Everett and Jay Forrester

Reduced Instruction Set Computing (RISC)John Cocke

RFID ContributionsCharles Walton

Robot AntsJames McLurkin

Satellite, geosynchronousHarold Rosen

Satellite Servicing TechniquesFrank Cepollina

Scanning & Sorting Systems, AutomatedJacob Rabinow

Signal GeneratorsBetsy Ancker-Johnson

SketchpadIvan Sutherland

SmalltalkAlan Kay

Socially Intelligent RobotsCynthia Breazeal

Software InnovationsIrene Greif

SonarRobert Rines

Sound AbsorptionIlene Busch-Vishniac

Spanning Tree AlgorithmRadia Perlman

SupercomputerSeymour Cray

Telecommunications Cable AdditivesW. Lincoln Hawkins

Telegraph SystemsThomas EdisonSamuel Morse,Granville T. Woods

Telegraphone Valdemar Poulsen

Telephone Switching SystemErna Schneider Hoover

Telephony SoftwareKrisztina Holly

The StylusKrisztina Holly

Thin Film Transistor (TFT) technologyAnne Chiang

TransistorWilliam Shockley, Jonn Bardeen & Walter Brattain

Triode AmplifierLee DeForest

Very Large Scale Integrated (VLSI) CircuitsCarver Mead

Walkie-TalkieAl Gross

Wireless CommunicationGuglielmo Marconi

World Wide Web (WWW)Tim Berners-Lee


Reproduced from

on 23.5.2012