Friday, May 10, 2019

Marketing Management - Online Book




Marketing  Management -   Online Book


Based on Summaries of Chapters of Books by Top Marketing Professors and Professionals

Click on the chapter to access the material. The article opens in a new window

Marketing Concept - Kotler

Planning in the Marketing Process

Marketing Strategy - Marketing Process - Kotler's Description

Scanning of Environment for Marketing Ideas and Decisions
Revised Article: Scanning the Marketing Macroenvironment - Philip Kotler's Book Chapter Summary

Marketing Strategy - Differentiating and Positioning the Market Offering

Management of Marketing Department and Function

Determinants of Customer Satisfaction and Loyalty

Marketing Research and Market Demand Forecasting

Consumer Behavior

Analysis of Consumer Markets

Organizational Buying Processes and Buying Behavior

Market Segmentation and Selection of Target Segments

Branding Strategy and Brand Equity

Brand Positioning

Analyzing Competitors

Strategy of Market Leader

Marketing Strategies for Challenger Firms

Competitive Strategies for Followers and Nichers

Managing Product Lines and Brands

Marketing Strategy for New Industry Products

Marketing Management for Service Firms

Pricing Strategy and Tactics

Marketing Channel Management – Important Issues

Managing Wholesaling and Retailing Network

Marketing Logistics

Integrated Marketing Communication - Kotler and Keller Chapter Summary

Marketing Communication: Channels and Promotion Tools

Advertising

Sales Promotion

Marketing Public Relations

Sales Process and Sales Training

Direct Marketing

Online Marketing

Marketing and New Product Development

International and Global Marketing

Sales Force Management

Developing Enterprisewide or Company Wide Marketing Orientation

Management of Marketing Department and Function


Source:

Marketing Management by Philip Kotler and Kevin Keller


Open University Basic Introductory Material on Marketing
https://www.open.edu/openlearn/money-management/marketing-the-21st-century/content-section-1

Give your suggestions and opinions in comments for improvement. Thank you.


Thursday, May 9, 2019

Most Popular Online Articles by Narayana Rao K.V.S.S.



Page View Record of Narayana Rao



Narayana Rao K.V.S.S. is a million page view Knol Author. His monthly page views are now around 113,500 in Google Analytics data.
Knol Page Views and Visitors - Historical Record - K.V.S.S. Narayana Rao






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The Marketing Concept - Kotler 66,970 pv on Knol


 
Updated 10 May 2019, 22 January 2012