Digital media by providing blogging platforms and social networks provided the mechanism for mass customization of media. Today people are able to search for many more queries of their through digital media. More doubts of people are getting cleared.
Digital media vehicles by making everybody an author made mass customization of media possible and made it a reality.
Digital Media Q&A platforms are providing answer to a question of individuals through participation of millions people in the activity. One person's doubt is getting answered through mass media.
Is Mass Customization the Future of Online Media?
http://kiffetsvoice.com/?p=856
Idea of Social Store
July 2012
http://www.digitalnewsasia.com/social/social-media-and-business-its-about-people-people
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