Friday, November 16, 2012

2 Million AdSense Accounts for 7 Billion Population - Is It Ok?


17.12.2012

Currently Adsense home page says there are 2 million+ AdSense publishers.

The World population is now 7 billion.
Internet users 2.405 billion. ( http://www.internetworldstats.com/stats.htm  )

This gives 1200 internet users for one account. Can they give reasonable income?

Average American internet user is spending 8 to 10 hours per day online. 80% is spent in mail, facebbook, Twitter and Search. Only 20% is spent for content reading for leisure. May be it means, 80% of the time is spent for business reasons or business related transactions and only 20% is spent for leisure transctions. During leisure time he may visit about 15 pages. The pages may contain 2 to 3 ads per page. ATKearney estimates that it will translate to 6 cents per users at $1.80 per 1000 ad impressions.
http://www.atkearney.com/documents/10192/d3019b59-521f-42a6-8bc7-e7fd7301c24c

This means that average site can have 7200 cents per day, which is 72 dollars per day. It is plausible if 1200 visitors are visiting 18,000 pages a day. Or it can be interpreted that on an average the adsense publishers can have 18,000 page views per day. Interesting number.

Trillion web pages indexed by Google in 2008
http://thenextweb.com/2008/07/29/the-world-wide-web-grows-a-billion-pages-per-day/

Montly unique visitors to US Retail sites
http://www.statista.com/statistics/172685/monthly-unique-visitors-of-us-retail-websites/


2009 report
September 2009
Internet users visits average 2,645 pages in a month
http://mashable.com/2009/10/14/net-usage-nielsen/
http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/09/ThreeScreenReport_US_2Q09REV.pdf

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