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Theses about Digital Media use by Masses and the Consequent Change in Markets

Selection from 95 Theses
http://www.cluetrain.com/book/95-theses.html

The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.

These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge.


Markets (Consumers) are getting smarter, more informed, more organized.

People in networked markets have figured out that they get far better information and support from one another than from vendors.


The networked market (consumer) knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.

What's happening to markets is also happening among employees.

Corporations do not "yet"  speak in the same voice as these new networked conversations.


Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves.

Companies that don't realize their markets are now networked person-to-person in conversation are missing their best opportunity.

Companies can now communicate with their markets directly.




Companies attempting to "position" themselves need to take a position. Optimally, it should relate to something their market actually cares about.


Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships.

 Companies are deeply afraid of their markets.

Elvis said it best: "We can't go on together with suspicious minds."


Networked markets can change suppliers overnight. Networked knowledge workers can change employers over lunch. Your own "downsizing initiatives" taught us to ask the question: "Loyalty? What's that?"

Smart markets will find suppliers who speak their own language.


To speak with a human voice, companies must share the concerns of their communities.

But first, they must belong to a community.



Human communities are based on discourse—on human speech about human concerns.

Companies that do not belong to a community of discourse will die.


As with networked markets, people are also talking to each other directly inside the company.

Such conversations are taking place today on corporate intranets. But only when the conditions are right.


A healthy intranet organizes workers in many meanings of the word. Its effect is more radical than the agenda of any union.

Open intranets generate and share critical knowledge. Companies  need to resist the urge to control these networked conversations. When corporate intranets are not constrained by fear and legalistic rules, the type of conversation they encourage sounds remarkably like the conversation of the networked marketplace.

Paranoia kills conversation. But lack of open conversation among employees and in market kills companies.

There are two conversations going on. One inside the company. One with the market.

In most cases, neither conversation is going very well. Almost invariably, the cause of failure can be traced to obsolete notions of command and control n the part of managements.

As policy, these notions are poisonous. As tools, they are broken. Command and control are met with hostility by intranetworked knowledge workers and generate distrust in internetworked markets.

.
Smart companies will get out of the way and help the inevitable to happen sooner.

If willingness to get out of the way is taken as a measure of IQ, then very few companies have yet wised up.




Maybe you're impressing your investors. Maybe you're impressing Wall Street with press meets and conferences. You're not impressing us.

If you don't impress us, your investors are going to take a bath. Don't they understand this? If they did, they wouldn't let you talk that way.



We like this new marketplace much better. In fact, we are creating it.

You're invited, but it's our world. Take your shoes off at the door. If you want to barter with us, get down off that camel!

We are immune to advertising. Just forget it.

If you want us to talk to you, tell us something. Make it something interesting for a change.

We've got some ideas for you too: some new tools we need, some better service. Stuff we'd be willing to pay for. Got a minute?


You're too busy "doing business" to answer our email? Oh gosh, sorry, gee, we'll come back later. Maybe.

You want us to pay? We want you to pay attention.


Your product broke. Why? We'd like to ask the guy who made it.

We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal.


When we have questions we turn to each other for answers. If you didn't have such a tight rein on "your people" maybe they'd be among the people we'd turn to.

We'd rather be talking to friends online than watching the clock. That would get your name around better than your entire million dollar web site. But you tell us speaking to the market is Marketing's job.



We have better things to do than worry about whether you'll change in time to get our business.

We have real power and we know it. If you don't quite see the light, some other outfit will come along that's more attentive, more interesting, more fun to play with.



Our allegiance is to ourselves—our friends, our new allies and acquaintances, even our sparring partners. Companies that have no part in this world, also have no future.


We're both inside companies and outside them. The boundaries that separate our conversations look like the Berlin Wall today, but they're really just an annoyance. We know they're coming down. We're going to work from both sides to take them down.

To traditional corporations, networked conversations may appear confused, may sound confusing. But we are organizing faster than they are. We have better tools, more new ideas, no rules to slow us down.

Every day, More people are linked to each other.

The Qur’anic Call for Social Consciousness

Authors

• Narayana Rao

Published

Creative Commons Attribution 3.0 License

Version 4

Last edited: 20 Nov 2008

Exported: 26 Nov 2011

Original URL: http://knol.google.com/k/-/-/2utb2lsm2k7a/509

The Qur’an exhorts: “Be good to parents and near of kin and orphans and the needy and to the neighbor who is related to you and the neighbor who is alien and to the companion by your side and the wayfarer” (4:36).

 

This Qur’anic verse does not differentiate among gender, ethnicity, religion or background.

 

 

Reference

http://www.islamicamagazine.com/Online-Analysis/AKDN-Profile.html

Online Video (YouTube) has to the potential to deliver $100 million to a top Movie

Avatar earned $760 million in  North American Movie territory.
http://www.the-numbers.com/movies/records/
On Internet as a rerun movie (say after six months of its release in theatres) it can have a billion views and can earn $100 million. Is it a good revenue source?

The revenue potential is being calculated on the basis of 10 ads in the full film and at $10 cpm giving $10 per 100 views for $0.1 per view.

Online Videos and Advertising 2012

Articles on Online Video - Comscoredatamine
http://www.comscoredatamine.com/category/online-video/


May 2012
Online Video platforms struggling
http://adage.com/article/digital/web-video-s-actual-trails-massive-hype/234587/

March 2012

37 billion video views occurred in March 2012.
8.3 billion video ads were seen by Americans.
YouTube has 15.75 billion views
Vevo at YouTube has the maximum number views at 49 million views over 669,867 videos.
http://www.comscore.com/Press_Events/Press_Releases/2012/4/comScore_Releases_March_2012_U.S._Online_Video_Rankings

8 billions video ads in a month. Forbes site item
http://www.forbes.com/sites/roberthof/2012/04/19/we-watched-8-billion-video-ads-online-last-month/


Video Ad Playbook Tube mogul
http://www.tubemogul.com/marketing/TubeMogul_Video_Ad_Playbook_Jan2012.pdf

Learned Experts and Internet - Their Influence growing or diminishing?

Andrew Keen gives the opinion that internet is undermining the authority of learned experts. Is it? It may have undermined the incomes of some of the currently successful media businesses. But has it enabled large number of learned people to communicate with larger number of people and thus enhanced their ability to serve more people with their knowledge? Yes it certainly helped large number of faculty members of top institutions to publish their output and make it accessible to global audience. This enabled many people who are searching for answers to find more useful answers. The print media operated under constraints and hence could not provide opportunity to large number of learned people to convert their ideas into accessible products. Digital media is much more economical and hence it provided the opportunity to much larger people and the society really benefited from it.


Read the book: The Cluetrain Manifesto and the 95 theses

Andrew Keen's Interview on the Cult of Amateur
_____________________



_____________________


Read the comment by David Weinberger
August 2007

Article by Keen on Dark Side of Digital Media April 2007

Digital Vertigo - Another view by Andrew Keen
_____________________


_____________________

Related

http://en.wikipedia.org/wiki/The_Cult_of_the_Amateur

http://c2.com/cgi/wiki?TheCultOfTheAmateur

http://www.gmj.uottawa.ca/0901/v2i1_antoine.pdf

http://edu.blogs.com/edublogs/2007/09/the-cult-of-the.html

Author Bio-Data - Write It Strategically

Knol Author Bio-Data - Write It Strategically

Authors

• Narayana Rao

Published

Creative Commons Attribution 3.0 License

Version 7

Last edited: 19 Nov 2008

Exported: 26 Nov 2011

Original URL: http://knol.google.com/k/-/-/2utb2lsm2k7a/505

Knol author biodata is an important page for every author.

Write it strategically to provide value to visitors, knol platform and to yourself.

The contents can be as follows:

1.  About yourself: First identify yourself, your academic qualifications, your professional designations and expertise and then your passion for the areas of knowledge.

2.Your knol areas:  Identify the main areas in which your are writing knols.

3. Your Popular Knols: Highlight the knols that you have written comprehensively and knols that have become popular with the visitors.

4.  Message to visitors: Give a message to your visitors. What do you want from them.

5. Message to fellow authors: Give message to your colleagues on knol - fellow authors.

6. Message to Knol Help: Include message to knol help.

7. Your contact address: Mention your contact address if you want to encourage more interaction

8. Charities and Causes you support: You can include charities that you support and professional associations that you support.

• Knol Authors and Visitors - Bulletin Board November 2008

Comments

Research -Development - Application - Higher Education Authors

Research -Development - Application - Higher Education

Authors

• Narayana Rao

Published

All Rights Reserved

Version 4

Last edited: 07 Sep 2010

Exported: 26 Nov 2011

Original URL: http://knol.google.com/k/-/-/2utb2lsm2k7a/2904

Higher education institutes are responsible are all three activities in the chain - Research - Development - Application.

The teaching in majority of the courses is aimed at application of knowledge acquired in the course by the learner during his career. In this focus areas, institutes have to find out new technologies and methods and make their students learn them. Then only the fresh batch of students can bring something new to the companies they join after their graduation. Existing employees of an organization are at a disadvantage whenever a new technology appears. They did not spend time on them. Fresh batches of recruits have a special talent with them to help the company if they learned new technologies in their course.

There is a lot of emphasis on fresh research output from higher academic institutes. There has to be much greater emphasis on monitoring of research by faculty members of the academic institutions. They need to study research journals and write articles and reviews that facilitate understanding the voluminous research output by practitioners. They need to identify research output that has potential to be developed into useful technology or procedure or method and bring that possibility to the notice of professionals, students and their colleagues. In certain disciplines say for instance, equity research, faculty members can try to develop the method. Development refers to the first practical demonstration of method or product using recent research output. Actually research output need not be recent, as there is a possibility that many old research ideas also may not have been converted into useful practical methods yet.

Application is use of developed methods and technologies in many places where they are technically useful and economical. There is creativity involved in commercial application of a developed technical product or process. While development is highly focused on technical issues and technical feasibility, application is oriented towards needs of user. User understanding, convenience, economics, aesthetics etc. come into focus during application. Hence more specialists may come into the process of commercializing a new development. Teachers in higher education institutes have to absorb first the various applications relevant in their field of study and then educate their students in them.

When higher education institutes maintain a good balance among the three components of Research - Development - Application, they will contribute more in each of the three components and provide lot more value to the society which is supporting them for their livelihood.

The Food Evangelist Eat! EAT!! - Blogs of Note

HTTP://thefoodevangelist.blogspot.in/
Mentioned in blogs of note on January 4 2012 

Blogs of Note - Tilly's Nest

Tilly's Nest was included in Blogs of Note on 3 January 2012.
http://www.tillysnest.com/
http://blogsofnote.blogspot.in/?view=magazine

The blog is about backyard chickens.

Google the Future - Presentation by Larry Page - 22 May 2012

http://searchenginewatch.com/article/2179366/Larry-Page-Looks-Beyond-Today-at-Zeitgeist-2012-Talks-Search-Priorities-Big-Bets

_________ _________

Search Engine Results Are Not Permanent - They are Dynamic

Read an interesting article on the theme by  nitecruzr

http://blogging.nitecruzr.net/2012/01/search-engine-results-are-not-permanent.html


How to identify search engine penalties, if your site lost its ranking?
http://www.searchenginejournal.com/how-to-identify-search-engine-penalties/42926/

Brief Biographies of Inventors - Computing Telecommunication Devices - MIT Collection

______________________

Invention		Inventor
56K Modem		Brent Townshend
Adding Machine		William Seward Burroughs
AO-DVD		Fred Thomas III
Antenna Systems (Conformal)		Howard S. Jones, Jr.
Apple® Computer		Steve Jobs & Steve Wozniak
Automated Scanning & Sorting Machines		Jacob Rabinow
Blissymbol Printer		Rachel Zimmerman
Blue Laser Diode		Shuji Nakamura
C Programming Language		Dennis Ritchie
CB Radio		Al Gross
Cellular Technology		Richard Frenkiel & Joel Engel
Chemically Amplified Resists		Ellen Reichmanis
Compact Disc (CD-ROM)		James Russell
CompUrest		Joanna Hardin
Computer Compiler		Grace Murray Hopper
Computer Database Systems		Louise Kirkbride
Computer Disk Drive		Reynold Johnson
Computer Games		Roberta Williams
Computer Mouse		Douglas C. Engelbart
Computer, Mark I		Howard Aiken
Computer-aided Tomography Scanner		Bernard Gordon
Computerized Telephone Switching System		Erna Schneider Hoover
Conformal Antenna Systems		Howard S. Jones, Jr.
Control-Alt-Delete		David J. Bradley
Difference Engine		Charles Babbage
Differential Calculus		Gottfried Wilhelm Leibniz
Digital Micromirror Device (DMD)		Larry J. Hornbeck
Digital Packet-Switching		Paul Baran
Digital Protective Relay Systems		Edmund O. Schweitzer III
Direct/Reflecting Audio Speakers		Amar Bose
Disk Gramophone		Emile Berliner
Doppler Radar		Bernard Gordon
Dynamic Random Access Memory		Robert Dennard
EDVAC		John von Neumann
Electrical Resistor and Variable Resistor		Otis F. Boykin
Electrochemical Paintbrush		Adam Cohen
Electronic Numerical Integrator And Computer (ENIAC)		John William Mauchly and J. Presper Eckert
Ethernet		Robert Metcalfe
Fiberoptic Communications		Robert D. Maurer, Donald B. Keck, and Peter C. Schultz
FM Radio		Edwin Armstrong
Foil Electret Microphone		James Edward West and Gerhard M. Sessler
Fortran		John Backus
Gerber Variable Scale®		Joseph Gerber
Google (PageRank)		Sergey Brin & Larry Page
G-Speak Gestural Technology System		John Underkoffler
Haptic Computer Interface		Thomas Massie
HEMT		Carver Mead
Hologram		Dennis Gabor
Humanoid Robotic Torso		Aaron Edsinger
Hypertext		Vannevar Bush
Illusion Transmitter		Valerie Thomas
Industry Standard Architecture Bus		Mark Edward Dean and Dennis Moeller
Injection Laser		Robert Hall
Integrated Circuit (IC)		Jack St. Clair Kilby
Integrated Optical Add/Drop Filter		Michael Lim, M. Jalal Khan, Thomas Murphy
Internet Browser Technology		Marc Andreesen & Eric Bina
Internet Protocols (TCP/IP)		Vinton G. Cerf
Keyboard, World's Smallest		David Levy
Laser		Gordon Gould, Kumar Patel (CO2 Laser), Robert N. Hall (Semiconductor Laser)
Laser Targeting & Telemetry Systems		Hildreth (Hal) Walker
LEDs and Lasers (Semiconductor and Quantum well)		Nick Holonyak, Jr.
Linux		Linus Torvalds
LP Record		Peter Goldmark
Machine Vision Technology		Jerome H. Lemelson
Magnetic Computer Memory		Jacob Rabinow
Magnetic Core Memory		An Wang
Magnetic Recording		S. Joseph Begun
Maser		Charles Townes
Mechanical Calculator		Blaise Pascal
Microchip		Jack St. Clair Kilby
Microprocessor		Marcian E. (Ted) Hoff
Microscopic "Hands"		Chang-Jin Kim
Microwave Scanning Systems		Robert Rines
Military Communications System		Hedy Lamarr
Modern Photocopier		Robert W. Gundlach
Morse Code		Samuel Morse
Mouse, Computer		Douglas Engelbart
Multiplane Camera		Walt Disney
Multiplex Telegraph		Granville T. Woods
Nano-Assembly technology		Brian Hubert
Optical Analysis Systems		Ellen Ochoa
Optical Data Storage & Retrieval		James T. Russell (Compact Disc), Stanford Ovshinsky (Phase Change)
Optical Information Processing Technology		Cardinal Warde
Palm Pilot (PC)		Jeff Hawkins
Personal Computer (PC)		Steve Jobs & Steve Wozniak
Plastic Sheath Cable		W. Lincoln Hawkins
Polarized Light Emitting Diode		Martin Schubert
Pong®		Nolan Bushnell
PostScript		Charles Geschke and John Warnock
Programming Languages and Real-Time Computing, Innovations in		David Bacon
Pulse Transfer Controlling Device		An Wang
Puppet Control System		Tom Newby
Radar		Robert Watson-Watt
Radio Operated Remote Control Systems		John Haynes Hammond
Radio Telescope		Grote Reber
Reading Machine for the blind		Raymond Kurzweil
Real-time Computing Technologies		Robert Everett and Jay Forrester
Reduced Instruction Set Computing (RISC)		John Cocke
RFID Contributions		Charles Walton
Robot Ants		James McLurkin
Satellite, geosynchronous		Harold Rosen
Satellite Servicing Techniques		Frank Cepollina
Scanning & Sorting Systems, Automated		Jacob Rabinow
Signal Generators		Betsy Ancker-Johnson
Sketchpad		Ivan Sutherland
Smalltalk		Alan Kay
Socially Intelligent Robots		Cynthia Breazeal
Software Innovations		Irene Greif
Sonar		Robert Rines
Sound Absorption		Ilene Busch-Vishniac
Spanning Tree Algorithm		Radia Perlman
Supercomputer		Seymour Cray
Telecommunications Cable Additives		W. Lincoln Hawkins
Telegraph Systems		Thomas Edison, Samuel Morse,Granville T. Woods
Telegraphone		Valdemar Poulsen
Telephone Switching System		Erna Schneider Hoover
Telephony Software		Krisztina Holly
The Stylus		Krisztina Holly
Thin Film Transistor (TFT) technology		Anne Chiang
Transistor		William Shockley, Jonn Bardeen & Walter Brattain
Triode Amplifier		Lee DeForest
Very Large Scale Integrated (VLSI) Circuits		Carver Mead
Walkie-Talkie		Al Gross
Wireless Communication		Guglielmo Marconi
World Wide Web (WWW)		Tim Berners-Lee

_______________________

Reproduced from
http://web.mit.edu/invent/iow/i-archive-ct.html

on 23.5.2012