Avatar earned $760 million in North American Movie territory.
http://www.the-numbers.com/movies/records/
On Internet as a rerun movie (say after six months of its release in theatres) it can have a billion views and can earn $100 million. Is it a good revenue source?
The revenue potential is being calculated on the basis of 10 ads in the full film and at $10 cpm giving $10 per 100 views for $0.1 per view.
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