http://www.intertic.org/Policy%20Papers/EvansEOAI.pdf
2009 paper detailed information.
$12.50 cost per mille high quality web content sites
$0.50 cost per mille for social networks
1 clicks per 400 viewers
Interesting information
Top bloggers and their earnings
http://www.thedigeratilife.com/blog/index.php/2008/08/12/make-money-blogging-top-bloggers-and-how-much-they-earn/
2008 article
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