Sunday, December 18, 2011

Online Advertising Revenues Forecast 2012

2012
Global ad spending in major media will rise to $486 billion in 2012 (4.7% growth)(Adage)


References
Adagehttp://adage.com/article/global-news/forecasts-2012-ad-spending-revised-downward/231354/

2011

Total Internet advertising in 2011 will be $78.5 billion
(Source:http://printinthemix.com/Fastfacts/Show/506
Google's total advertising revenue in 2010 is $28.236 billion. In it $19.44 billion is from its own properties and $8.792 billion is from Network members' websites
(http://investor.google.com/financial/tables.html

In the third quarter US internet advertising spend increased to $7.9 billion (IAB, Nov)

IAB (Nov) http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-113011

PEW research on Online media types and advertising growth
http://stateofthemedia.org/2011/online-essay/

Digital advertising revenue of New York Times Media Group, which publishes the New York Time, increased 6.2% to $50.3m in the three months to September 2011, compared with a 10.4% drop in print advertising revenue in the period.
http://www.guardian.co.uk/media/2011/oct/20/new-york-times-digital-subscribers

Demand media second quarter revenue is up at $76.6 million exclusive of traffic acquision costs. 13,000 writers contribute article to the sites of Demand media.
(http://www.reuters.com/article/2011/08/09/us-demand-idUSTRE7786WT20110809

2009
Advertisers spent $22.7 billion online in 2009 — 3.4% less than they spent in 2008.

http://mashable.com/2010/04/07/online-ad-spend/

2 comments:

  1. Thanks for such rich posting.I agree with above statistics but How many people was affected by such an great amount spent for Online Advertisement.

    ReplyDelete
  2. Thanks for your tips. i really appreciate this effort. i am currently taking service from a online advertising Singapore company.

    ReplyDelete