Why Knol failed? - Lack of Traffic

Why Knol failed? Knol failed because adequate visitors numbers were not there.

Knol reached up to the level of 10 million page views per month.


Compare it with blogs on Sina.com. This website had 0.3 billion page views per day for blog posts contributed by public. 5140 adsense using bloggers and 26,974 non-adsense using users contrbuted to the blog posts.

These users contributed 4,359,000+ blog posts in during May 2007 to January 2008. 4 million+ posts in one year eight months. Knol could not reach one million posts at the end of three years.


Source for information on Sina.com
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1735696