Sunday, January 1, 2012

Is Your Blog a Successful Blog? Blog Benchmarks



Bench Marks for Personal for-Audience Blog



1000 page views a month - You are an upcoming blogger. You have to potential to grow your readership further.

10,000 page views per month - You are now a steady blogger.


45,000 page views per month - You are a popular blogger.

Source:
http://www.mombloggersclub.com/page/advertising-rates-for-mom

Benchmarks for Business Blogs



Small business  1000 to 2000 visitors per month

Medium Business: 10,000 to 20,000 per month

Large Business: 50,000 to 100,000 per month

Source:
http://www.searchenginepeople.com/blog/business-blog-benchmarks.html


1000 page views per month per Blog - Is it above Average?



Yes. See the data below.
from Top 1000 sites data from Double click planner

Data of July 2011

Blogspot
Unique visitors: 340 million
Page views: 4.9 billion
If you assume 50 million blogs exist on Blogspot : 98 page views per blog/month is the average
If assumption is 40 million blogs: 122.5 pv per blog/month is the average
If assumption is 30 million blogs: 163.3 pv per blog/month is the average.

So 1000 pv per month certainly is a good number for classifying a blog as an above average blog.


How many blogs are there on Blogger. No official figure.
For comparison, Tumblr claims 39,192,106 blogs on 1.1.2012
Wordpress also claim around 35 million+ blogs hosted on Wordpress.com

As we observed that Blogger has 4.9 billion page views, we may estimate that entire blogosphere has 10 billion page view. We can stretch it to 15 billion page views per month.


But what will happen if one million blogs  target 50,000 page views per month.  This will give 50 billion page views the top million blogs alone. So blogosphere has a lot more to achieve in increasing its readership.

Related Article

Has Blogging Reached Its Peak? No, There is lot of Headroom Still.

2 comments:

  1. If your data is true I'm a steady blogger

    ReplyDelete
  2. hoping to reach 1000 sooner than later...maybe after that things will pick up like they did for you. I have 200 and something and I have been blogging little less than a month, but I havent been promoting much before.

    ReplyDelete